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![]() COVERED WAGONS! Let's Get Started! |
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You’re going to sell the… Conestoga wagon! The Conestoga Wagon was the most popular way to travel for a really long time!
You weren’t a pioneer unless you were traveling in one of these sweet rides.
You have been hired by a Lancaster Wagon manufacturer to come up with an Advertising Campaign for the Conestoga Wagon. What’s an advertising campaign, you ask? Well, that’s when you create a bunch of ways, like commercials and posters, to let people know about a
product. It usually comes with some type of slogan, too. Get into a group of 5 or 6 and work together to complete this project. Here’s
what you need to do: 1.
Poster: It should be colorful, and tell all about
the product you’re selling. It should also have a slogan, and some good
reasons why people would want to buy it. 2.
Commercial: This should be no less than a minute in length,
and you will perform in front of class. 3.
Slogan: This should appear on the poster and in the
commercial. Remember, make it catchy! Short and Sweet is the best way to go! Here’s
how you’ll be graded: Awesome Okay Needs Improvement Commercial
Time The commercial
is 30 seconds or more. The commercial
is 20-29 seconds. The Commercial
is 19 seconds or less. Commercial
Info The commercial
tells about the product, is very persuasive and has the slogan. The commercial
is missing some detail or is only somewhat persuasive. The commercial
is missing the slogan, or doesn’t tell much about the product. Commercial
Performance The actors
are loud, clear and very enthusiastic. The actors
could speak louder, and could be more enthusiastic. The actors
were boring, and difficult to understand. Poster Design The poster
is neat, colorful, and well-designed. The poster
could use more color or could be laid out better. The poster
is sloppy, barely colored, and could use more care. Poster Info The poster
has the slogan and great information about the product. The poster
could use some more information about the product. The poster
has little or no product information.
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